{"id":1321,"date":"2016-02-08T15:59:18","date_gmt":"2016-02-08T20:59:18","guid":{"rendered":"http:\/\/journals.law.harvard.edu\/jsel\/?p=1321"},"modified":"2023-07-25T12:17:11","modified_gmt":"2023-07-25T16:17:11","slug":"riaa-modernizes-gold-and-platinum-program-now-takes-streaming-into-account","status":"publish","type":"post","link":"https:\/\/journals.law.harvard.edu\/jsel\/2016\/02\/riaa-modernizes-gold-and-platinum-program-now-takes-streaming-into-account\/","title":{"rendered":"RIAA Modernizes: Gold and Platinum Program Now Takes Streaming Into Account"},"content":{"rendered":"<p>To align its Gold and Platinum Certifications with actual listening trends, the Recording Industry Association of America (RIAA) has announced the inclusion of on-demand audio and video streams\u00a0 in its Gold and Platinum Program. It has become impossible to discuss the music industry without discussing streaming \u2013 the phenomenon that has revolutionized music consumption and disrupted the entire industry. \u00a0 The RIAA latest announcement is no exception to the trend.\u00a0 Gold and Platinum Certifications have been a long-respected measure of artists\u2019 success in the music industry. \u00a0 However, as revenue from streaming overtakes <a href=\"http:\/\/bgr.com\/2015\/05\/12\/spotify-beats-music-streaming-killing-digital-downloads\/\" target=\"_blank\" rel=\"noopener\">digital downloads<\/a>, a Program that ignores streaming figures does not accurately reflect an Album\u2019s success with listeners. In this context, the announcement seems almost inevitable. The RIAA\u2019s willingness to modernize the Gold and Platinum Program is no surprise, as it has counted on-demand audio streaming\u00a0 towards its Digital Singles Award since 2013. Since the expansion, <a href=\"http:\/\/(http:\/\/www.ibtimes.co.uk\/kendrick-lamar-coldplay-rihanna-benefit-riaa-streaming-rule-it-good-music-1541550\" target=\"_blank\" rel=\"noopener\">seventeen albums<\/a>\u00a0have been newly certified as either Gold or Platinum.\u00a0 Notable albums include Kendrick Lamar\u2019s \u201cTo Pimp a Butterfly\u201d and Rihanna\u2019s newly released \u201cAnti.\u201d While most applaud the change, <a href=\"http:\/\/pitchfork.com\/news\/63273-riaa-announces-streaming-will-count-toward-platinum-and-gold-certifications\/\" target=\"_blank\" rel=\"noopener\">some have complained<\/a>\u00a0that including streaming makes it too easy to qualify for Certification and is akin to \u201ccheating.\u201d<\/p>\n<p>Regardless of opinion, this move by the RIAA is further confirmation that streaming is here to stay. Learn more about this story <a href=\"https:\/\/www.riaa.com\/riaa-debuts-album-award-streams\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n<p><i>Jennifer Marr is an Entertainment and Sports Highlight Contributor for the Harvard Journal of Sports and Entertainment Law and a current first year student at Harvard Law School (Class of 2018).<\/i><\/p>\n<div><i>\u00a0<\/i><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To align its Gold and Platinum Certifications with actual listening trends, the Recording Industry Association of America (RIAA) has announced the inclusion of on-demand audio and video streams\u00a0 in its Gold and Platinum Program. It has become impossible to discuss the music industry without discussing streaming \u2013 the phenomenon that has revolutionized music consumption and [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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