{"id":1359,"date":"2016-02-22T17:14:58","date_gmt":"2016-02-22T22:14:58","guid":{"rendered":"http:\/\/journals.law.harvard.edu\/jsel\/?p=1359"},"modified":"2023-07-25T12:01:38","modified_gmt":"2023-07-25T16:01:38","slug":"a-reason-to-turn-off-ad-blocker-youtube-royalty-payments-increase-370","status":"publish","type":"post","link":"https:\/\/journals.law.harvard.edu\/jsel\/2016\/02\/a-reason-to-turn-off-ad-blocker-youtube-royalty-payments-increase-370\/","title":{"rendered":"A Reason To Turn Off Ad-Blocker: YouTube Royalty Payments Increase 370%"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1360\" src=\"https:\/\/journals.law.harvard.edu\/jsel\/wp-content\/uploads\/sites\/78\/2016\/02\/962958160_7c00780ee4_z-300x225.jpg\" alt=\"962958160_7c00780ee4_z\" width=\"300\" height=\"225\" srcset=\"https:\/\/journals.law.harvard.edu\/jsel\/wp-content\/uploads\/sites\/78\/2016\/02\/962958160_7c00780ee4_z-300x225.jpg 300w, https:\/\/journals.law.harvard.edu\/jsel\/wp-content\/uploads\/sites\/78\/2016\/02\/962958160_7c00780ee4_z.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>In the context of music streaming services and fair royalty payments, YouTube commonly emerges in public dialogue as the de facto \u201cworst\u201d of the streaming giants (<a href=\"https:\/\/thetrichordist.com\/2014\/01\/16\/while-artists-are-bitching-about-spotify-royalties-google-youtube-and-grooveshark-are-in-the-getaway-car\/\">https:\/\/thetrichordist.com\/2014\/01\/16\/while-artists-are-bitching-about-spotify-royalties-google-youtube-and-grooveshark-are-in-the-getaway-car\/<\/a> ). Yet, new findings by TuneCore will likely alter this widespread public perception. According to a new report, the amount of royalties paid to artists with sound recordings on YouTube increased 370% from 2014 to 2015. Based on this data, the report asserts that artists with a sound recording on YouTube make $100 more, on average, than artists whose music is not on the platform.<\/p>\n<p>More interesting is the reason behind this sudden explosion in royalty payments \u2013 advertisements. Unlike other streaming services, YouTube , at least on claimed channels, (http:\/\/www.tunecore.com\/blog\/2014\/12\/find-youtube-composition-royalties-get-money.html), pays a greater royalty per stream if YouTube places an advertisement on the artist\u2019s video. Individually, this increase in royalty revenue might seem small, but the data shows it clearly adds up.<\/p>\n<p>Recently, artists have pushed streaming services for more exclusivity to increase the \u201cfairness\u201d of their royalty compensation, many seeking to only have their work available to premium, ad-free accounts. There are even reports that Spotify is exploring the concept of \u201cpremium-only\u201d tracks. (<a href=\"http:\/\/www.ubergizmo.com\/2015\/12\/spotify-considering-premium-only-tracks-rumor\/\">http:\/\/www.ubergizmo.com\/2015\/12\/spotify-considering-premium-only-tracks-rumor\/<\/a>). However, if TuneCore\u2019s report teaches us anything, it is the lesson that perhaps ad-supported streaming is not the inherent \u201cbad guy\u201d after all. Based on the data, if done right, ad-supported streaming could, at least attempt to, provide recording artists with an equitable financial return.<\/p>\n<p>Read more about the story here: <a href=\"http:\/\/www.digitalmusicnews.com\/2016\/02\/15\/youtube-is-growing-at-a-ridiculous-rate\/\">http:\/\/www.digitalmusicnews.com\/2016\/02\/15\/youtube-is-growing-at-a-ridiculous-rate\/<\/a><\/p>\n<p><em>Jennifer Marr is an Entertainment and Sports Highlight Contributor for the Harvard Journal of Sports and Entertainment Law and a current first year student at Harvard Law School (Class of 2018).<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the context of music streaming services and fair royalty payments, YouTube commonly emerges in public dialogue as the de facto \u201cworst\u201d of the streaming giants (https:\/\/thetrichordist.com\/2014\/01\/16\/while-artists-are-bitching-about-spotify-royalties-google-youtube-and-grooveshark-are-in-the-getaway-car\/ ). Yet, new findings by TuneCore will likely alter this widespread public perception. According to a new report, the amount of royalties paid to artists with sound recordings 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