{"id":1464,"date":"2016-04-22T11:57:41","date_gmt":"2016-04-22T15:57:41","guid":{"rendered":"http:\/\/journals.law.harvard.edu\/jsel\/?p=1464"},"modified":"2023-07-25T12:00:10","modified_gmt":"2023-07-25T16:00:10","slug":"windowing-in-the-music-industry-drake-to-release-new-album-exclusively-on-apple-music","status":"publish","type":"post","link":"https:\/\/journals.law.harvard.edu\/jsel\/2016\/04\/windowing-in-the-music-industry-drake-to-release-new-album-exclusively-on-apple-music\/","title":{"rendered":"Windowing in the Music Industry: Drake To Release New Album Exclusively on Apple Music"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1465\" src=\"https:\/\/journals.law.harvard.edu\/jsel\/wp-content\/uploads\/sites\/78\/2016\/04\/4972213105_c2032bce01_z-200x300.jpg\" alt=\"4972213105_c2032bce01_z\" width=\"200\" height=\"300\" srcset=\"https:\/\/journals.law.harvard.edu\/jsel\/wp-content\/uploads\/sites\/78\/2016\/04\/4972213105_c2032bce01_z-200x300.jpg 200w, https:\/\/journals.law.harvard.edu\/jsel\/wp-content\/uploads\/sites\/78\/2016\/04\/4972213105_c2032bce01_z.jpg 426w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p>Drake\u2019s upcoming album, <em>View From The 6<\/em>, is coming to fans on April 29<sup>th<\/sup> \u2013 but only fans who subscribe to Apple Music. As streaming has come to be an undeniable reality rather than a passing trend, \u201cstreaming exclusives\u201d are becoming a powerful tool for stars like Drake, Rihanna, and Kanye West to use to grow subscriber numbers for streaming services that they have anointed as worthy of their new work. Due to <a href=\"http:\/\/www.complex.com\/music\/2016\/02\/tidal-subscriptions-reportedly-doubled-after-kanye-wests-the-life-of-pablo-came-out\">Tidal\u2019s recent significant growth linked to <em>The Life of Pablo<\/em> release<\/a>, the industry anticipates that this Drake exclusive should significantly grow its already 11 million strong subscription base. However, the streaming exclusive strategy has come under much <a href=\"https:\/\/medium.com\/@VinceValholla\/why-exclusive-streaming-releases-hurt-the-music-business-68adf95caa5e#.ao98xwoyr\">critique<\/a>, because while it may benefit the artist and it definitely benefits the streaming services \u2013 it hurts the fans the most. Most music listeners will not be paying subscribers to more than one or two interactive streaming services, and streaming exclusives could alienate large segments of an artist\u2019s fan base. Moreover, as seen from <em>The Life Of Pablo<\/em> and the <em>ANTI<\/em> releases on Tidal, it is basically impossible to prevent the album from subsequently appearing on piracy sites for illegal download by fans who do not want to pay for a new subscription service.<\/p>\n<p>The strategy of timed and\/or exclusive releases is referred to as \u201cwindowing\u201d and has traditionally been successfully employed in the television and film industry. As streaming takes hold, whether streaming exclusives are a viable windowing strategy for music will ultimately be up to the fans.<\/p>\n<p>Learn more about the story <a href=\"http:\/\/www.digitalmusicnews.com\/2016\/04\/10\/apple-music-takes-another-hit-at-spotify-with-drake-exclusive\/\">here<\/a>.<\/p>\n<p><em>Jennifer Marr is an Entertainment and Sports Highlight Contributor for the Harvard Journal of Sports and Entertainment Law and a current first year student at Harvard Law School (Class of 2018).<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Drake\u2019s upcoming album, View From The 6, is coming to fans on April 29th \u2013 but only fans who subscribe to Apple Music. As streaming has come to be an undeniable reality rather than a passing trend, \u201cstreaming exclusives\u201d are becoming a powerful tool for stars like Drake, Rihanna, and Kanye West to use [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":1465,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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