{"id":1940,"date":"2018-02-26T10:00:43","date_gmt":"2018-02-26T15:00:43","guid":{"rendered":"http:\/\/journals.law.harvard.edu\/jsel\/?p=1940"},"modified":"2023-07-25T11:44:58","modified_gmt":"2023-07-25T15:44:58","slug":"redbox-squares-off-against-disney","status":"publish","type":"post","link":"https:\/\/journals.law.harvard.edu\/jsel\/2018\/02\/redbox-squares-off-against-disney\/","title":{"rendered":"Redbox Squares Off Against Disney"},"content":{"rendered":"<p><a href=\"https:\/\/journals.law.harvard.edu\/jsel\/wp-content\/uploads\/sites\/78\/2018\/02\/redbox.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1941\" src=\"https:\/\/journals.law.harvard.edu\/jsel\/wp-content\/uploads\/sites\/78\/2018\/02\/redbox-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/journals.law.harvard.edu\/jsel\/wp-content\/uploads\/sites\/78\/2018\/02\/redbox-300x225.jpg 300w, https:\/\/journals.law.harvard.edu\/jsel\/wp-content\/uploads\/sites\/78\/2018\/02\/redbox-768x576.jpg 768w, https:\/\/journals.law.harvard.edu\/jsel\/wp-content\/uploads\/sites\/78\/2018\/02\/redbox-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>In the most recent <a href=\"https:\/\/journals.law.harvard.edu\/jsel\/2018\/01\/redbox-accuses-disney-of-copyright-protection-abuse\/\">litigation<\/a> battle between powerhouses Disney and Redbox, Redbox triumphed as a federal court judge rejected Disney\u2019s request for an injunction. In its <a href=\"http:\/\/deadline.com\/2017\/12\/disney-sues-redbox-digital-movie-codes-lawsuit-bill-nye-1202218213\/\">initial lawsuit<\/a> filed in December, Disney alleged that Redbox was in violation of their contract and of Disney\u2019s copyrights due to its sale of download codes for Disney movies. According to <a href=\"http:\/\/deadline.com\/2018\/02\/federal-judge-refuses-injunction-redbox-disney-1202297815\/\">Deadline<\/a>, Disney points to the small print on the bottom of its movie packaging stating that the download codes \u201care not for sale or transfer\u201d as evidence of breach of contract. The company further claims that Redbox encouraged its customers to make illegal digital reproductions of Disney\u2019s movies. As a result, Disney sought an injunction against the company and damages beginning at $150,000 per statutory award. In response, Redbox countersued alleging that Disney was inappropriately using its copyright as a way to cut off competition with Redbox.<\/p>\n<p>This past Tuesday, California Judge Dean Pregerson denied Disney\u2019s injunction for its failure to show a high likelihood of success in court. Judge Pregerson agreed that Disney\u2019s actions, in trying to prevent its customers from digitally transferring videos they have purchased, are a misuse of its copyright that go against public policy goals codified in the Copyright Act. Additionally, in response to the wording on Disney\u2019s packaging, the <a href=\"http:\/\/deadline.com\/2018\/02\/federal-judge-refuses-injunction-redbox-disney-1202297815\/\">judge said<\/a> that this type of labeling is \u201cdemonstrably false.\u201d Although Redbox won this battle, there will likely be a long, drawn-out war to come between these two companies.<\/p>\n<p><em>Jenna El-Fakih is an Entertainment Highlight Contributor for the Harvard Journal of Sports and Entertainment Law and a current first year student at Harvard Law School (Class of 2020).<\/em><\/p>\n<p>Image: \u201c<a href=\"https:\/\/www.flickr.com\/photos\/kirbyurner\/8613292952\">redbox<\/a>\u201d by <a href=\"https:\/\/www.flickr.com\/photos\/kirbyurner\/\">thekirbster<\/a> is licensed under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the most recent litigation battle between powerhouses Disney and Redbox, Redbox triumphed as a federal court judge rejected Disney\u2019s request for an injunction. In its initial lawsuit filed in December, Disney alleged that Redbox was in violation of their contract and of Disney\u2019s copyrights due to its sale of download codes for Disney movies. [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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