The now iconic image and phrase “Je Suis Charlie” (French for “I am Charlie”), created by French artist Joachim Roncin, has become the rallying call against the terror attacks at French newspaper Charlie Hebdo, where 12 people were killed by extremists. The simple but powerful … [Read more...] about Roncin Against Je Suis Charlie Trademark
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“How” TM
Is it possible to trademark a common word such as “How?” That is the question in a recent case involving Greek yogurt manufacturer, Chobani, and author Dov Seidman. Seidman penned the book “How: Why How We Do Anything Means Everything,” which describes how companies can create … [Read more...] about “How” TM