By Steven J. Gonzalez[1] I. Introduction The prevalence of obesity and its related chronic illnesses has been increasing for decades and takes a heavy toll not only on individual households, but also on public health institutions. The over-consumption of sugar, especially through Sugar Sweetened Beverages (SSBs), is an important contributor to this epidemic. Curtailing Americans’ intake of sugar cannot be done effectively by only encouraging "personal responsibility," because the food …
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